Absolut approached Chase to create a new eye-catching nightlife activation that includes a bar and a cultural or musical experience. The activation traveled across the country to multiple festivals and with multiple executions. Tailormade per festival we choose to go for a DJ booth in the trailer or for a nice gaming hall trailer or exebition of art. With our activation Absolut can adapt to the consumers just the way they want too.
Brief
Translate the future of nightlife toolkit to a festival briefing. Create an execution activation for the festivals in the Netherlands that includes a bar + an additional activation with music.
A selection of our projects.