> Nothing beats a fit body.

Body&Fit. The fit people’s supermarket. A year of fitness – creating brand experiences that literally make your muscles explode.


Nothing beats a fit body with online health and (sports)nutrition web shop Body & Fit opening up their doors to highly innovative products, by taking part in international fairs and events.

Kicking off the year with a multidisciplinary program, activating the benefits and quality of Body & Fit, using multiple brand activations to open offline doors and create consumer journey through the many stages of health and nutritional expertise.

The activation mechanism consisted out of a combination of free samples and try outs, mixed with a physical challenge linked to shopper incentives and personal advice.

> Projects.

A selection of our projects.