Every year Coca-Cola asks us to recreate an experience around the magical Coca-Cola Christmastruck. Every year we make sure that the truck matches that year’s campaign, and every year the experience looks different.
2019 – What we share is stronger
In 2019 we created a partner activation for the Red Cross, using the truck tour and in collaboration with local charity organization Welcome App, linking to Coca-Cola’s CCI: ‘What we share is stronger’.
We stimulate the campaign by collecting for the Red Cross to help people in need. Coca-Cola has a long lasting relationship with the Red Cross and this foundation fits perfectly with the overall campaign objective. We seek respect for every individual and stimulate the fact that, in the end, every individual wishes the same (safety, security, love and a roof over our heads), regardless of your background. We would like to make sure that no one is left behind.
More than €15.000 has been raised.
2018 – Sharing this special time of togetherness
There was one element in the campaign that connects everything together that year: The Coca-Cola Christmas song. So we used the song to make the holidays more special for people longing for togetherness during Christmas. We use the classic ‘The Holidays are Coming’ song to bring people together.
Santa encourages people to make an MP3 invitation to their family and friends and sing Christmas karaoke while enjoying a Coca-Cola Zero.
