Brief
Our initiative included a captivating outdoor podium, strategically placed on the terraces of ambassador cafés and at events adjacent to bicycle parking areas. This served as both a stage and an eye-catching display, drawing attention to our mission: enhancing your cycling lifestyle with ‘t IJ flair.
Participants were invited to “pimp” their bikes, utilizing a curated selection of items. This included coveted accessories such as a branded keychain-opener combo, a distinctive bicycle bell, and a tailored saddle cover.
