Brouwerij t'IJ

> Op die Fiets!

In the spring of 2022, we created a compelling activation for Brouwerij ‘t IJ. The focal point? Elevating the biking experience through a unique collaboration with ‘t IJ.


Our initiative included a captivating outdoor podium, strategically placed on the terraces of ambassador cafés and at events adjacent to bicycle parking areas. This served as both a stage and an eye-catching display, drawing attention to our mission: enhancing your cycling lifestyle with ‘t IJ flair.

Participants were invited to “pimp” their bikes, utilizing a curated selection of items. This included coveted accessories such as a branded keychain-opener combo, a distinctive bicycle bell, and a tailored saddle cover.

> Projects.

A selection of our projects.