Even though product visibility is a high priority within our concepts, we believe the purpose of this pop-up is to deepen the level of storytelling with the brand and drive a longer-term connection. And therefore repeat purchase.
That’s why we’ve developed a single idea that can execute across multiple touchpoints over a longer period of time.
Instead of manifesting an energy as a force you can see and touch, we show energy as the connection between real people and how that connection becomes contagious.
ENTER POSITIVE.
It’s 5PM
The day of have-to’s.
Are now have-done’s.
And now it’s time to switch.
From work to play.
If you can’t go positive – why go at all?
It’s not just energy you need.
It’s more, a feeling, a vibe. Something contagious.
When you enter positive.
Everyone sees it.
Feels it. Makes it their own.
You spread your positive energy.
And take yourself,
and everyone else from work to play.
ENTER POSITIVE.
A selection of our projects.
